All About Bear Market and Bull Market?

Image illustrating a bull and a bear representing the bull and bear market cycles, with the text ‘All about Bull Markets and Bear Markets’ and the Klever Wallet logo.
The cryptocurrency market moves in cycles — and understanding these movements is what separates those who react from those who anticipate. There are times when everything seems to rise without limits: enthusiasm takes over, new investors arrive, and capital flows strongly. This is the bull market — a period of growth when collective confidence drives prices higher and optimism becomes the main fuel for appreciation. But just as the sun gives way to the storm, the bear market eventually arrives — a period of prolonged declines, fear, and contraction. It happens when the market returns to reality, speculators disappear, and only projects with solid fundamentals endure. Understanding these moments is essential to invest strategically, reduce risks, and spot opportunities.

What Is a Bull Market?

Illustration of a bull market with a moving bull, an upward-trending chart, and a golden Bitcoin coin symbolizing appreciation in the crypto market.

A bull market is a period of sustained price increases in cryptocurrencies, marked by optimism, strong demand, and growing capital inflows into the market. During this phase, investors believe prices will keep rising — a mindset that fuels further appreciation of assets and creates a cycle of confidence and collective growth. In the crypto space, bull markets tend to be more intense than in traditional markets. This happens because the sector is highly sensitive to factors such as global liquidity, innovation narratives, institutional adoption, and the Bitcoin halving — which has historically marked the beginning of new upward cycles.

Key Characteristics of a Crypto Bull Market

  • High confidence and widespread optimism among investors.
  • Rising trading volumes and increased participation of new users.
  • Institutional adoption and expansion of crypto-linked financial products, such as ETFs.
  • Positive media coverage, which amplifies FOMO (Fear of Missing Out).
  • Emergence of new projects and tokens, reflecting higher liquidity and innovation within the ecosystem.
During this period, enthusiasm tends to spread across the entire market. Retail investors return in large numbers, companies increase their exposure to crypto assets, and prices often reach new all-time highs.

Recent Example of a Bull Market

Between 2023 and 2024, Bitcoin rose from around $15,000 to over $100,000, according to data from CoinMarketCap. This movement was driven by factors such as the growth of Bitcoin ETFs, the 2024 Bitcoin halving, and the market recovery after the 2022–2023 crypto winter. The cycle also boosted altcoins, DeFi tokens, and memecoins, demonstrating the ecosystem’s expansion potential when confidence and liquidity return to the market.

What Is a Bear Market?

Illustration of a bear market with a bear in an aggressive stance, red arrows pointing downwards, and Bitcoin falling in the crypto market.
A bear market is a period when cryptocurrency prices fall for an extended time, typically by more than 20% from the previous peak. During this phase, investor confidence drops, capital leaves the market, and trading volumes shrink. In other words, the entire environment turns cautious, and the dominant sentiment becomes fear, hesitation, and fading interest. In a bear market, many investors sell their positions to cut losses, while others remain stuck in uncertainty. Liquidity — the ease of buying and selling assets — decreases, and price movements slow down, with short recoveries often followed by new declines.

Main Signs of a Crypto Bear Market

  • Consistent depreciation of major assets like Bitcoin and Ethereum.
  • Lower trading volume and a reduced influx of new investors.
  • Declining risk appetite, with capital moving toward stablecoins or fiat currencies.
  • Fear and uncertainty (FUD) dominating social media and news outlets.
  • Speculative projects losing momentum, with many tokens fading in liquidity or relevance.

Recent Example of a Bear Market

The 2022–2023 bear market was one of the most significant in the history of cryptocurrencies. Bitcoin dropped from $69,000 to around $15,000, a decline of nearly 80%, according to CoinMarketCap. This downturn deeply affected the market: DeFi projects were restructured, exchanges scaled back operations, and overall interest in the sector declined. On the other hand, this period helped filter out unsustainable projects and reinforced the value of assets with strong fundamentals — such as Bitcoin and Ethereum — which endured and later recovered in the following cycles.

Differences Between Crypto and Traditional Markets

Aspect Traditional Market Crypto Market
Cycle duration 5 to 10 years 2 to 4 years
Volatility Moderate Extremely high
Key drivers Monetary policy and corporate earnings Bitcoin halving, innovation, and global liquidity
Sentiment Influenced by macro data Highly emotional and viral
Liquidity High and regulated Fragmented and exchange-dependent
These differences explain why the crypto market reacts faster to economic shifts and global narratives.

How to Identify a Cycle Change in the Crypto Market

Recognizing the beginning or end of a market cycle is one of the biggest challenges for any crypto investor. Transitions between bull and bear markets don’t happen overnight — they develop gradually through shifts in on-chain indicators, market sentiment, and capital flows. Understanding these signals helps investors adjust strategies, avoid impulsive decisions, and position themselves better for the next upward or downward move.

Indicators of a Potential Bull Market

During an upward phase, the market shows clear signs of strength and confidence:
  • Rising volume and liquidity: more trading activity, new investors entering, and institutional capital flowing in.
  • High “greed” levels: the Fear & Greed Index surpasses 70, reflecting confidence and growing excitement.
  • Positive narratives dominate discussions: emerging tokens, DeFi innovation, and the rise of new sectors (such as AI and tokenization).
  • On-chain metrics strengthen: growth in active addresses and an increase in transactions, showing higher network activity.
These signals often appear months before the peak, acting as an early warning that the market is heating up and potentially nearing a correction.

Indicators of a Potential Bear Market

In a downward phase, investor behavior and network activity shift significantly:
  • Drop in on-chain activity: fewer transactions and a decline in active addresses.
  • Fear levels below 30: the Fear & Greed Index reflects pessimism and retreat.
  • Trading volume and liquidity shrink: less new capital entering the market.
  • Institutional adoption slows: funds and companies reduce their exposure to crypto assets.
  • Negative narratives rise in the media: focus on bankruptcies, fraud, or regulatory pressure.
In this scenario, the market enters a defensive mode, and prices tend to move sideways with lower volatility — a sign of consolidation before a possible recovery.

Strategies for Each Phase of the Crypto Market

Every market cycle — whether bullish or bearish — requires a different approach from investors. While a bull market rewards those who know how to take profits at the right time, a bear market favors patience, discipline, and long-term vision. The key is understanding market behavior, maintaining solid risk management, and applying the principle of DYOR (Do Your Own Research). No decision should be based solely on hype, influencer tips, or price predictions.

Strategies for a Bull Market

During a bull market, enthusiasm spreads quickly: prices rise fast, new investors flood in, and confidence drives the momentum. But this is precisely when rational thinking matters most. Best practices to make the most of a bull market:
  • Take partial profits: don’t wait for the “perfect top.” Securing gains along the way protects capital and reduces risk.
  • Diversify your portfolio: balance between established assets like Bitcoin (BTC) and Ethereum (ETH), and a smaller allocation in emerging tokens with real fundamentals.
  • Avoid euphoria: strong uptrends often inflate speculative bubbles. Focus on value, not hype.
  • Set clear exit targets: define price ranges or percentages to sell before inevitable corrections.
  • Protect your assets: use secure self-custody wallets (such as Klever Wallet) and avoid keeping crypto on exchanges.
Remember: bull markets don’t last forever. Having an exit plan is what separates disciplined investors from speculators.

Strategies for a Bear Market

In a bear market, the mood shifts completely: fear rises, volume drops, and many people abandon the space. But for prepared investors, this phase offers the best opportunities to build positions and learn. Smart strategies during a bear market:
  • Use DCA (Dollar-Cost Averaging): invest small amounts regularly. This reduces volatility impact and improves your average entry price.
  • Focus on projects with real utility: tokens backed by strong fundamentals, active teams, and practical use cases are more likely to survive the “crypto winter.”
  • Strengthen self-custody and digital security: keep your crypto under your control — not on centralized platforms.
  • Use the period to study: explore protocols, read whitepapers, learn security basics, and analyze past cycles.
  • Review your portfolio: remove assets with no long-term prospects and prioritize quality over quantity.
A bear market isn’t an ending — it’s a filter that separates strong projects from empty promises.

What Phase Is the Crypto Market in Right Now (November 2025)?

Recent analyses indicate that the crypto market is in a deep correction phase, very close to a pre–bear market environment. Insights from sources like Coinpaper and TheStreet highlight:
  • Extreme fear dominating sentiment, with declining risk appetite.
  • Bitcoin falling more than 20% from its recent peak.
  • Bearish technical indicators, including a death cross and the loss of key support levels.
The current landscape suggests that the previous upward cycle has lost momentum and the market has entered a consolidation period with a downward bias — not yet an officially confirmed bear market, but with high risk of continued selling pressure. For investors, this is a moment to strengthen risk management and prioritize self-custody using secure tools such as Klever Wallet.

Outlook for the Coming Months

Coinbase projects a gradual recovery by the first quarter of 2026, assuming macroeconomic conditions remain stable. Fear still dominates sentiment, but the unwinding of leverage creates room for a healthier and more sustainable rebound. In practical terms, the market is now in a post-correction recovery stage — an intermediate zone between the end of a bear market and the beginning of a new bullish cycle.

What to Learn from Bull and Bear Market Cycles in Crypto

Bull and bear cycles are inevitable and play an important role in keeping markets balanced. Understanding them is essential for making informed decisions, reducing risk, and spotting opportunities. No matter the current phase, discipline, long-term thinking, and solid risk management remain crucial. In uncertain times, self-custody and diversification continue to be your strongest allies. With Klever Wallet, you keep your private keys under your own control — without depending on exchanges or intermediaries. This means that even during market corrections, hacks, or platform shutdowns, your crypto remains truly yours. Diversifying your portfolio — across Bitcoin, stablecoins, and utility tokens — also helps balance risk and opportunity in any stage of the cycle. Download Klever Wallet and take full control of your crypto.